Reagan said, “It’s the economy stupid” and here today in the information age “it’s the data dummy.” The Economist magazine declared that “Data is the New Oil” yet we give it away wholesale to Big Tech. When you “accept cookies” on websites a single pixel drops them onto your device. That is the fundamental workings of the creepy ads that have been following you around since the dawn of shopping cart technology. We’re going from tracking Cookies to Baking M.U.F.F.I.N.S. which are Monetized User-Focused Feedback Information Systems that users get paid for if they decide to sell their data, helping marketers help themselves by capturing their valuable input alongside behaviors to improve their products and services. Imagine.. just asking people what they actually want.

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